Can you imagine a world where people have an attention span of 4-6 seconds? We’re living it right now and it’s called the Internet.
To connect with people and hold them beyond that 6 second barrier, you must be able to communicate information quickly and in a highly engaging, easy to understand, easy to share, and social media-savvy format. And that’s some challenge when your story is more complex than a piano-playing kitten.
What is an infographic?
An infographic combines text and images in an intelligent and engaging way to communicate the top-selling benefits of your product or service within a short time frame. Not only are Infographics key content formats for visual thinkers and they work to explain almost anything, but they also work as educational tools for non-profit organizations, or government agencies, to communicate effectively to their target audience.
A single infographic can be used in multiple ways in multiple mediums:
People love infographics and here’s why:
Infographics unleash a new and exciting form of content. People love them because they’re really interesting to look at and, best of all, easy to understand. The infographic is fast becoming a key content player, and is an essential part of any content marketing strategy.
When and where to use Infographics
Infographics are great for launching a new product or service, where you need to explain it quickly and effectively to your customers. They’re also really effective for communicating a process, scientific data, technical information, or social-based research, in a way that a broader audience will “get it”.
Help your audience to understand things through simple, logical, clean and uncluttered visual content and they’ll love you forever.
Our Infographic Design Process
To produce an infographic we combine the skills of journalism, analysis, and design. We help you bring to life your visual communication objectives by using supporting data and key information, while crafting an insightful, and well-designed visualisation of that idea. It takes a special set of skills to turn complex stories into beautiful, simple visual content that is easy to comprehend in a short period of time.
Every infographic is constructed of three parts: a story, a design, and a set of requirements.