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Website Content Case Study
The Challenge

VidCorp is a premium online video platform, it features software designed to give businesses of all sizes the distribution, engagement and analytical tools they need to leverage the power of video.

The client recognised a need to update their website copy and ensure that it was optimised for SEO. VidCorp outsourced this project to Curated Content in order to save time. In addition to this, they did not have the copywriting skillset nor in-house resourcing to deliver quality content to achieve the desired result. It was imperative to VidCorp that the content was relevant to the target audience and that the copy was of the highest quality and SEO friendly.

The Solution

This project was aided by an in-depth SEO content brief. Using this type of brief ensured that both on-page and off-page SEO considerations were met from the outset of the project. VidCorp’s website content was written in a manner which was on brand ensuring the correct tone of voice of simple, authoritative and informative. This was an important consideration to the client given that their online video platform is complex yet website visitors and target market are not always technology experts nor savvy.

The Results

The finished product resulted in new and refreshed content across the VidCorp website. The content is SEO optimised and most importantly is natural and conversational, in keeping with VidCorp’s brand values and defined tone of voice. The client was thrilled to see an immediate lift in traffic to the website as a result of the new content.

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Increase in visits/sessions from month prior to month after launch
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Increase in online visibility on targeted 21 keywords
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Decrease in bounce rate

“Curated Content helped us execute website content efficiently and implement content development processes to leverage other paid, earned and owned channels we need in order to drive our business forward; they have been a collaborative partner and have been committed to assisting us in finding the best creative partners to suit this project.”

reyhan-yesilnacar

Reyhan Yesilnacar

Head Of Marketing at VidCorp

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