Content Marketing Case Study

SalesITV

Content Marketing Case Study

SalesITV

The

CHALLENGE

Founded in Australia in 2008, SalesITV has been a market leader in online sales & customer service training and face-to-face sales coaching.

New business was generally driven by word of mouth as their reputation for excellence grew.

SalesITV’s challenge was to grow and scale their business into new global markets, requiring more than a word of mouth strategy for growth.

The

SOLUTION

The focus was on the SalesITV website as a key driver for new business. By aligning content marketing efforts to an inbound marketing strategy, SalesITV could grow inbound traffic to their website which they would use as the main lead generation tool for the business, in the hope of converting traffic leads into clients and importantly as a strategy for continued growth, brand evangelists.

SalesITV worked with Curated Content to create relevant and engaging content and HubSpot for their inbound marketing strategy. By creating quality content in the form of daily blog posts, distributed by SalesITV through their own channels, their existing subscriber base, in turn, shared the content through their own channels and networks.

By publishing content that heavily focussed on their clients’ needs, new audiences were reached through social sharing. The execution of the inbound strategy led to a growing number of subscribers to the SalesITV blog, which also so saw ongoing growth of shares and engagement across social networks, primarily LinkedIn and Twitter.

The

CHALLENGE

Founded in Australia in 2008, SalesITV has been a market leader in online sales & customer service training and face-to-face sales coaching.

New business was generally driven by word of mouth as their reputation for excellence grew.

SalesITV’s challenge was to grow and scale their business into new global markets, requiring more than a word of mouth strategy for growth.

The

SOLUTION

The focus was on the SalesITV website as a key driver for new business. By aligning content marketing efforts to an inbound marketing strategy, SalesITV could grow inbound traffic to their website which they would use as the main lead generation tool for the business, in the hope of converting traffic leads into clients and importantly as a strategy for continued growth, brand evangelists.

SalesITV worked with Curated Content to create relevant and engaging content and HubSpot for their inbound marketing strategy. By creating quality content in the form of daily blog posts, distributed by SalesITV through their own channels, their existing subscriber base, in turn, shared the content through their own channels and networks.

By publishing content that heavily focussed on their clients’ needs, new audiences were reached through social sharing. The execution of the inbound strategy led to a growing number of subscribers to the SalesITV blog, which also so saw ongoing growth of shares and engagement across social networks, primarily LinkedIn and Twitter.

0
x
Increase in Traffic
0
%
Increase in Leads
$
0
+
Revenue from Inbound Leads

Inbound marketing and great content go hand in hand. At SalesITV, our success has everything to do with choosing the right partners to work with. Curated Content are experts in the delivery of the right content to educate and engage our audience and HubSpot’s easy-to-use platform has enabled that content to be seen a new and highly engaged audience.

Cameron Tanner

CAMERON TANNER
Head of Sales

0
x
Increase in Traffic
0
%
Increase in Leads
$
0
+
Revenue from Inbound Leads

Inbound marketing and great content go hand in hand. At SalesITV, our success has everything to do with choosing the right partners to work with. Curated Content are experts in the delivery of the right content to educate and engage our audience and HubSpot’s easy-to-use platform has enabled that content to be seen a new and highly engaged audience.

Cameron Tanner

CAMERON TANNER
Head of Sales

0
MONTHS
Time Frame
0
Social Clicks Generated
0
Reach Growth
0
Blog Articles Posted
0
Traffic Generated
0
Blog Subscribers
0
Social Media Posts Published
0
Engagement Generated
$
0
+
Revenue Generated